Moe Tamani asked:


So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine.

Optimization Expert?

A Search Engine Optimization Expert is one who understands that SEO has two functions: The Search Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Search Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Search Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Your Search Engine Optimization Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet, if that doesn’t translate to revenues for you, then hiring a Search Engine Optimization Expert becomes a useless effort.

Something that is not commonly known except by an actual Search Engine Optimization Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called Search Engine Optimization Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.

Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats like RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your Search Engine Optimization Expert doesn’t know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The Search Engine Optimization Expert should create this type of content from the perspective of the reader, audience or end user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.

Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.

Prioritize quality links over mass link building. And have your Search Engine Optimization Expert place a site map on your website for the convenience of your visitors so they don’t get lost.

If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house Search Engine Optimization Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary Search Engine Optimization Expert team that has IT and Marketing expertise for best results.

Moe Tamani asked:


Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings:

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company:

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.

Moe Tamani asked:


There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization

team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.

Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

Moe Tamani asked:


Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.

Markus Skupeika asked:


Just released a whole new search engine optimization package any serious business owner will be able to employ. Only 50 packages will be released to businesses looking for better search engine rankings. The “proof is in the pudding” as the numbers are showing for this search engine optimization company as well as there clients, any web site being optimized is finding not only better rankings, but write ups by the news and media.

Across the board larger companies are battling for search engine optimization services. They are looking to improve search engine rankings and simply be number one for their industry. We all know the story, “I want to be number and I want better search engine rankings!”

Let us take it a step further, sure a professional search engine optimization company will improve search engine rankings for your web site, but what if you were to not only be number one in the rankings. You were actually creating a monopoly on the search engine results pages. This means within the top 10 results, you actually have some connection to the other top 10 pages listed. So no matter where a prospect looks, they will some way or another visit your site. This hit will be from a promotion on the other sites or a simple great press release about a new product or service. There are only 10 spots on the search engine results pages, imagine if your were receiving traffic from the top 5 listings.

This tested and search engine optimization service to improve search engine rankings is being released finally. Although, there are just about 50 spots from the time of this writing, a professional search engine optimization company is including it’s SEO (search engine optimization) services with Monopolizing Marketing? technology. This package is very resource intensive, so the packages are limited.

“Proof Is In The Pudding in Search Engine Optimization Services. It’s all about the ROI”

From different case studies, all clients are seeing an increase in revenue or acquisitions by search engine optimization services that are specifically built to improve search engine rankings. From write up’s by the pharmacy times, assisting companies who are going public, lawyers generating 2 million dollar cases in Florida, the “proof is in the pudding”. “The better search engine rankings a business has, the more inclined to bring more sales or acquisitions, hands down..”

Although many search engine optimization companies claim to improve search engine ranking, they may or may not be building you a complete campaign. The shear amount of work into professional search engine optimization services alone is difficult, but does your SEO company include web analytics, the information to continuously improve your site and conversion rates. While most focus on key words, the better search engine optimization companies focus on key words that have high conversion rates. This is done through analytics and viewing the “sales funnel”. Discovering where prospects are leaving and why they are leaving.

A launch of only 50 packages will be released due to immense amount of resources managing this type of search engine optimization. While your web site will see better search engine rankings over some time, search engine optimization services are not for all businesses. The package is extensive, timely, and may not be in budget of most new businesses. There are two packages available, one for new businesses who do not have a web site this is called the SEO Start-Up Success Package and another package for businesses who have a web site already developed who are looking search engine optimization services, a-la-carte. These serious business owners will want the SEO Professional Package.

Whether you are ready to invest in search engine optimization or learn about search engine optimization, we have developed systems to help. If you are ready to invest look into Dream Ware Enterprise professional SEO Services, if you are more of a do it yourself or the packages do not fit your budget yet, you may be interested in how to improve search engine rankings using Monopolizing Marketing?, a resource to help business owners implement SEO into their business. Either way the system is in place and working, you will just need to choose.

Partha Bhattacharya asked:


Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up – the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.

Moe Tamani asked:


Getting a Search Engine Optimization Specialist depends on what stage of development your website already is in. Many website owners err by creating the website first then hiring a Search Engine Optimization Specialist to implements his expertise so that the website ranked higher in search engines like Google and Yahoo! A much better way of using the services of a Search Engine Optimization Specialist is to hire him even as far back as the website design planning stage to get much better results.

How do you know if the Search Engine Optimization Specialist you hired is competent in this field? Your Search Engine Optimization Specialist might simply do the usual integration of multiple keywords and phrases with those keywords into the content of the website (and into the HTML coding as well). Since this Search Engine Optimization Specialist practice is already being done by many, the effectiveness of this tactic is watered down significantly.

Choose a Search Engine Optimization Specialist team that can write content for you, assess the statistics of the website, are well-versed in HTML and Cascading Style Sheets (CSS), know how Search Engine Optimization (SEO) can be applied to websites for different industries and occupations, and can monitor the latest on search engine developments for you. This may entail several skills so you know you’re getting more bang for your buck when you hire a Search Engine Optimization Specialist team.

It is important that your Search Engine Optimization Specialist team be aware of the difference between directory enhancement and a search engine optimization effort. Directory enhancement means your Search Engine Optimization Specialist team will select the categories under which your website seems to be most related to. The Search Engine Optimization Specialist team will then create concise descriptions about the content of your website (excluding the keyword stacking tactic which we mentioned earlier.) Search Engine Optimization, on the other hand, requires skills in the design, writing and then encoding into HTML of pages from your website so that your preferred search engines will rank your website highly enough so when Internet users search for certain keywords, your website will appear in the top search results.

The Search Engine Optimization Specialist should be able to tag for you the specific keywords and phrases which seem to be used most commonly in most Internet searches. A little known fact is that search engines do not use the same algorithms for very long – these search

engines actually switch to new algorithms frequently. This practice helps keep spamming Search Engine Optimization Specialist from mastering the search engines and allows them to produce better search results for Internet users over time. So, apparently your search engine ranking is not cast in stone and may need to be pursued constantly by your Search Engine Optimization Specialist to insure that people will find your website among the millions out there on the Net.

If the web page uncovered by the search engine spider seems to differ from the web page viewed by the end user, that web page will be deemed spam and your website will be eliminated from the search engine database. This is tantamount, actually, to copyright infringement

whose Search Engine Optimization Specialist rely on the cloaking practice to get away with their stratagem. Unfortunately for these people, search engines are trying to get the practice of cloaking by any Search Engine Optimization Specialist to be banned altogether because cloaking does not benefit the search engine and may even have detrimental side effects on search engines.

Some software programmers will even resort to taking content owned by another site and putting it on their client’s website so that the Search Engine Optimization Specialist team can create “gateway pages”. Never resort to this because it does not produce the optimal long-term results you are looking for. Rather, your website should be dependent on original and excellent content produced specifically for it, as well as a spider-friendly navigation system applicable for search engine usage.

The best way for your Search Engine Optimization Specialist to work for you is still dependent on the basics:

1) Create a well-planned and well-designed website

2) Create web pages that your audience can follow, and

3) Rely on a navigation system that both end users and search engines can follow and use.

4) Have a good strategy increase you link popularity.

If you follow these basics, you not only assist in your users’ search activities but you also make life easier for the search engines themselves. In short, choose a Search Engine Optimization Specialist that really knows how to optimize search results for you the right way, rather than resorting to illicit tactics. Illicit tactics may work for a short time, but in the long term will only give you a bad rep among search engines and the wide, wide world of website owners.

Moe Tamani asked:


Before going into what a Search Engine Optimization firm does, let us first define what “search engine optimization” or SEO is. In “brick-and-mortar” terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The “agent” for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm.

SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engine’s “spiderbot” to give your website a high relevance rating which translates into a high ranking in the list of keyword relevant websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor also known as conversion rate) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of “just looking” hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down.

What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies versus another Search Engine Optimization firm, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in the website or content. Although more sophisticated discernment algorithms are being implemented by the search engine’s “spiderbot” to weed out unethical practices (e.g., embedding keywords in articles or content that do not have any logical connection), the keyword density still the key.

Some of the strategies that a Search Engine Optimization firm employs are as follows:

• Keyword Rich Domain Names

This is the most “no brainer” strategy that a Search Engine Optimization firm could employ, yet is one of the most difficult to implement. The proposition of this strategy is that the best way to get a high ranking for a keyword relevant site is to embed the keyword into the domain name. For example, www.recipes.com will obviously get top ranking when the keyword “recipes” is used in the search box (as a side note, if you are looking for recipes, you might even just skip the search engine altogether and instinctively enter www.recipes.com). The problem with this strategy, of course, is that these domain names are probably owned by someone else already, in which case, the Search Engine Optimization firm could embed the keyword in a longer domain name like, e.g., www.mothers-recipes.com or www.home-cooked-meal-recipes.com, which, when combined with other SEO strategies could potentially even outrank www.recipes.com.

• Content Optimization

In this strategy, the Search Engine Optimization firm ensures that the content is ethically filled with all the relevant keywords to which the website is responsive to. This is accomplished by framing the advertising copy around the keyword and making it appear as many times as relevancy allows, including the keywords in the text articles, etc. The Search Engine Optimization firm has several ways of determining the possible relevance rank of your website based on the level of content optimization.

• Meta-Tag Optimization

All websites use HTML in several parts of the website’s program. In the body of the HTML program are areas that the programmer uses, among other things, for remarks (e.g., to remind him what the code is all about). The content of these areas (called meta-tags) do not have an impact on how the website looks but is “crawled through” by the search engine’s “spiderbot” all the same. Because these meta-tags play a factor in the website’s relevance, a Search Engine Optimization firm will normally embed as many keywords as ethically allowed to into them.

In selecting the Search Engine Optimization firm that you will use to optimize your website, be sure to put a heavy premium on its experience and reputation. Also, avoid a Search Engine Optimization firm that engages in unethical (and illegal) practices just to increase the number of visitors to your sites. Avoid a Search Engine Optimization firm that is vague about how it is going to optimize your website. If it has nothing to hide, then it should be transparent as to what it is supposed to do. If you heard about a Search Engine Optimization firm through spam mail, do not even consider it. If the Search Engine Optimization firm charges you a low price without any clear specifics as to what it will do, walk away. Finally, make sure to canvass your requirements before selecting the Search Engine Optimization firm you will use.

Ranju Kumar asked:


If you run your own internet business, then creating a website is essential. It is the only way that customers and clients can find you and it enables them to find out more about the company and how you can potentially help them. Even if you run an offline company, it can still be extremely beneficial to have your own company website.

However, it is not just enough to put up a website for your company; you also have to promote it too. If you don’t spend time promoting the site then you will gain no customers.

Understanding Website Promotion

There are various methods of website promotion that you can use. A common one is placing banners on other websites that will link back to your site. However, you can also promote your website through search engine optimization, which basically involves submitting your site to search engines where customers can find you after searching for particular words. You place tags in the text of your site and when a potential client types in those tag words, they will be presented with a link to your website.

Search engine optimization is extremely common but it is not the only way of promoting your site. However, it is one of the main techniques that you should focus on and it can be difficult understanding how to optimize your site for the best search results.

What You Should Avoid

When it first came about, search engine optimization mainly included listing as many targeted words and phrases as possible within the site as you could. This meant that some text did not make sense. So, to stop junk sites being promoted highly on their networks, search engines began to change the rules.

These days it is advisable to limit the amount of keywords that you use. For example, if your target keyword is applying for a loan, do not overload the website with that keyword. Keep it down to around 1-2% density and that way you will have good website promotion text that will be favorable to most search engines.

Another point to remember is to keep the keywords as unique as possible. If you are selling radiators for example, it is likely that your keyword will be radiators. However, there is likely to be thousands of other websites with the same keywords. So it would be a good idea to change the word slightly and perhaps have a more specific phrase. It could be Radiators followed by the place where your business is run, changing it to something such as Radiators Alabama.

Generally, search engine optimization is the best form of website promotion available today. However, you could also try pay per click banners and affiliate marketing too. For best results, you should combine a number of different website promotion methods. That way, you will reach more customers and therefore gain more profits!

Overall website promotion may seem complicated at first, but once you know the general rules, it is fairly simple. It isn’t something you should skip, as you need website promotion to reach potential clients and customers.

Amaan Goyal asked:

For someone who intends to venture into an online business to make money, website promotion is an important factor to deal with. Yet, it is easier said than done, right?

Website promotion itself implies a tedious job and thus requires hard work. You need to concert your effort to search and research, upgrade your knowledge about how to go about with things, and be diligent enough to do your own share. It is not a new scenario though for the online entrepreneurs to be misled since they fail to focus on what is the most important thing and thus set the mission to be really complicated. Needless to say, you must know what to do in order to vitally promote your website!

There are a variety of ways on how to increase your sales and keep money rolling in. The catch is that you must know which strategies to take and where to focus your attention to.

Know the importance of page optimization. This means that anything that appears in the content must be keyword rich. It is an effective means of allowing the prospect clients to spot your website, your products, or your services. Website traffic is basically necessary to keep your site on top of the rankings.

Employ a user-friendly website. Forget about your fancy of filling your website with the flashy animations and graphics which can just slow it down. Many people will rather opt for another website to visit if your own site doesn´t load in a short span of time. A simple yet catchy website is what you need.

Grab free advertising opportunities. This is something which you can start out with. By taking advantage of this opportunity, you can say hello to instant sale chances and welcome the possibility of creating back links towards your site.

Set out with forum marketing and article marketing. By means of these strategies, you let the world know of your presence. More likely, people are going to be informed about what your business has in store for them.

Be abreast of the basics of HTML programming. Internet marketing can be a lot better if you know of the ways on how to embed special codes on your website to drive the coming in of instant money.

Get on with link building. Exchanging links can be beneficial if you connect with the “link worthy” sites.

Consider building an email list. This is one way of generating enough website traffic too.

Be in contact with a search engine optimization specialist. This professional can do wonders to your Internet business. You can hire the services of an SEO person or that of an SEO firm.

Other techniques that you may employ to ensure website promotion at a full blast include directory submission, blog commenting, social bookmarking submission, press release submission, search engine submission, and many others.

When you know the right methods to adopt, your Internet marketing adventure will never end up in a disaster. However, if you sit still and do nothing, you can expect that website promotion is never going to be your business´s cup of tea. Hence, you can say goodbye to instant sales and cash.