Search-Engine-Man asked:


Introducing the Searchlinqs.com Web Blog.As a member of the searchlinqs Internet Marketing team, it’s an exciting time to be a part of our emerging Internet Advertising Industry. Search Engine Marketing (SEM), Search Engine Placement (SEP) & Search Engine Optimization (SEO) are shaping the way we work, play, shop and market ourselves online. That’s a pretty big statement to make! The content that appears on Google, Yahoo and MSN are by no means accidental or arbitrary. The algorithm/formula for sorting what appears on the Search Engines, are closely guarded secrets worth millions of dollars of marketing revenue and can turn the most obscure site or gossip into international results.Much like a newspaper editor or publicist, a decision is made on what content is relevant or invisible to the rest of us. The search engine results only begin with the selected keywords entered into a Search Engine. Careful observation and analysis of those search results are part what the SEO industry and Search Engine Optimization companies do. Google, Yahoo and MSN has become the defacto portals and gatekeepers for the online service world. The sheer volume-combinations of search terms, keywords and related keywords can only be managed by software agents. When these giants move, the Search Engine universe shudders. Google has released no less than 10 updates in the last 2 years; each change shapes the search engine landscape.We have created this SEO blog to showcase Internet Advertising, Internet Marketing tools, showcase Tutorials & Recent Articles, Keyword research strategies and offer opinions on that we feel are major issues affecting our industry. We hope that you find us a useful source and hope you visit us often. Search-Engine-Man www.searchlinqs.com

Top Search Engine Placement asked:


Top Search Engine Placement: The Next Thing On Search Engine Ratings And How It Touches Your Top Search Engine Placement

When you have a website and are genuine about exercising business in it, you have to be up to date about what is in mind for search engines and its rating factors in order to profit from them, since these directly impact on whether you attain a top search engine placement or not.

A seo strategy\’s goal is to get you a top search engine placement for you to be set to effortlessly hit your main prospects and potential clients and grab their attention. This is your big moment to stimulate them to access your site and get them to become purchasing customers.

This is why it is essential to understand how search engines use their rating parameters, it simply defines whether you live or die on the Internet. Today, search engines take several aspects into consideration when evaluating sites; such as content, link quality and website organization, to name a few. A seo expert can help you improve all of these in order to upgrade you to a top search engine placement, but new events might convey some surprises.

Search engines are always altering their maneuvers to help their clients with finer and more exact solutions, thus, what is coming has to do with them granting firmer attention to what real users believe about a website instead of what software procedures suggest.

Leading search engines like Google will begin paying more attention to sites selected as the top by usual users. These selections ensure transparency and truth, because they are not easily manipulated by seo specialists or web masters and due to this, the top search engine placement on given outcomes will likely change.

It is very legitimate; by paying attention to the responses their true visitors are offering, search engines will distinctly comprehend what these customers reckon as important and interesting. Web users\’ choices will turn into the primary determinant when determining whether your website merits the top search engine placement or not.

Means like videos, article statements and social media will be regularly examined, thus… be set! Ensure that you are earnestly outweighing their content right away.

Amidst the significant factors search engines will consider you may name:

1_The total of times your website is moved up or voted one of the first by single visitors

2_The sort of lookups these visitors use to perform

3_The total of votes your website has earned on social sites like Digg, LinkedIn or StumbleUpon

4_Who and how many websites are naming yours

5_The amount of time users are spending looking at your videos or in your website

6_The intensity with which visitors return to your site

7_The total of statements left on your website

In the face of this radical attitude, merely one aspect can ensure you hold your top search engine placement: Content. When you possess clever, up- to- date, entertaining and incomparable information, users will be happy to choose you, come back consistently and make remarks about your ideas.

www.Mr-Seo.com/top-search-engine-placement.html

John DeLellis asked:


Search Engine Optimization is a process which provides improved, preferential positioning in major search engines and directories, including Google, Yahoo, and MSN. Many companies feel that to get onto page one is next to impossible and that search engine optimization is a mystery. Search Engine Optimization is something that everyone talks about but few people really understand. Search engine optimization is just a matter of understanding what search engines look for when they visit your site. Organic or Natural Search Engine OptimizationOrganic or natural search engine optimization is the process of a comprehensive analysis of keywords and phrases and the implementation of ethical programming techniques for optimal natural (non-sponsored) placement in search engine results. The option of adWords is very good to a certain point and in general the Search Engine Optimization is the tool that gives the ROI for a long time for each website.

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

Partha Bhattacharya asked:


Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up – the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.