Dominic Dat asked:


Most website owners will tell you the hardest part of setting up a website is the website promotion. Without that you will find it hard to attract visitors and make a success of your website. There are millions of websites out there competing for visitors, so website promotion is a very important, if not the most important part of building a successful website. But what if I was to tell you there is an easy way to promote your new website and that all it takes is a little forward planning from the outset.

Many websites come and go. Some of these websites have been heavily promoted, and their underlying domains carry on receiving lots of visitors even after the websites have gone and the domains expired. There are estimates showing that millions of visitors every day land on expired domains, and it is these visitors which could be visiting your new website.

Expired domains come about as a domain name has a limited life – a domain is registered for a fixed period, normally one or two years. If the domain isn’t renewed after this time then it will expire and become available for other people to register once again. The owners of many of these domains have spent a lot of time and money promoting these domains in order to get lots of visitors every day.

You may find it odd that a website receiving visitors gets abandoned and left to expire. There are many reasons why websites are left to expire – a change of life by the owner, or it was a project they tried and got bored with, or they simply didn’t realise how many visitors they were getting, or… The list goes on. The question shouldn’t be why has the domain expired, but how many visitors does it receive and is it suitable for my chosen website topic?

Before you start your new website, you want to carefully consider your domain name. You could keep trying different domains with the registrars to see which ones are available, but most of the good domain names are already taken. If you do happen to find a domain name you like, and its available, then you will still need to plan ahead and look into website promotion. Without that you will find it hard to attract visitors.

But what if you could find a domain that has already been promoted in the past, and is about to become available. Surely that is an option considering very seriously. You could be receiving traffic from the moment you put your website up on the internet. Of course you will want to promote your new website, but using a domain that has already been promoted could give you a good head start.

The trick is to find a domain appropriate for your website idea, that receives lots of visitors, and is about to expire. A tall order, but there is help out there. There are several websites which offer differing services on expiring domains and I would recommend you taking a look.

Peter Nisbet asked:


There are many website promotion techniques, but the best way how to promote your website is by writing articles and submitting them to article directories. Article marketing, or bum marketing as it is sometimes called, is by far the most profitable way to get traffic to your site.

In fact the term ‘bum marketing’ was introduced because it is said that by using article marketing, even a bum can get a no-good website promoted with loads of traffic simply by submitting articles to article directories. Well, that might just be an urban myth, but it sure promotes article marketing.

The reason for the myth is that the article has to be well written with a good command of English, and the website has to be reasonably good to make money from it. It is debatable if a bum could achieve both, so I regard the term as derogatory to article marketing and never use it myself as you have just noticed!

Seriously though, your articles have to be good and well written, and there are a number of ways to achieve good website promotion through using articles. If you know how to promote your website properly, then you are already likely to be using articles, but how are you using them and are they giving you the results you are looking for? Likely not, if you are just an amateur writer, because Google is getting clever – or perhaps the word should be cleverer.

It is not good just to write articles any more and no good just to stuff them full of keywords. Even 2% keyword density is too much now. Contextual relevance of associated vocabulary is all important, as is the syntax of your sentences and the vocabulary you use. If you don’t understand what that means, then you badly need the services of a professional writer! Because that is what more and more people are turning to for top class results.

Let’s look at what a good article can do for you:

1. The reader will want to read more of what you have to say, and will click on the web page URL that you have provided in your ‘Author’s resource’. That is one traffic unit!

2. The reader might even copy your article for their own website if it is good enough, along with your Resource section. That provides you with a backlink to your site plus the opportunity of more clicks.

3. You get a backlink in any case from every directory that accepts your articles – but it has to meet their strict requirements to be accepted.

4. Many directories belong to syndicates, so when you submit to one, your articles are exposed to many, many more.

You have likely gathered by now that the most important aspect of articles is that they must be literate, with good grammar and put the point across well enough for others to be really interested in what they have to say. Otherwise they will be read with interest and then the readers will move on. The main benefit of an article is the traffic it brings, not this thing called Google PageRank that takes months to change and hundreds of articles to achieve even a one point increase.

Traffic is what counts, and that is what a good article will bring you. So get writing, but if you can’t do it yourself it will well worth your while to have somebody do it for you. If your writing isn’t up to standard then you suffer rather than gain.

Website promotion is very important for any online business, and if you need to know how to promote your website then article writing is the best way. You might say that a Google or any other high search engine position is better for the free traffic that it brings, but you don’t get that these days with Google’s current algorithm without submitting at least one or two articles every week.